E-Newsletters: the cornerstone of your professional email marketing strategy.

At last, a focused, professional, e-newsletter publishing solution

Providing timely and relevant information to your customers is a proven way to establish your position in the market. Unlike promotional email campaigns, regular e-newsletters are credible, less intrusive and actively requested by customers. When done professionally they will convey your message better and create a positive impact on your business. We believe that your e-newsletters deserve the best technology to assist you in the creation, delivery and measurement of your message. This is why we developed the PeopleLogic:) E-Newsletter Module. Read on to see why so many leading marketers have chosen the PeopleLogic:) Suite to help them manage their email marketing strategy.

PeopleLogic:) E-Newsletter Module features

Automatic text and HTML based email generation

Unlike most e-newsletter management systems, PeopleLogic:)'s e-newsletter Module provides an automatic well formatted text based email. This means that you do not have to create a HTML version and then a text based version for each publication. This is a major time saver as you don't have to write and proof each broadcast twice.

Custom designed e-newsletter templates to accurately reflect your brand

Cookie cutter templates just aren't enough any more. Your brand is unique. That's why we translate your brand into a set of unique email templates that capture your audiences' attention and deliver your message with impact. All templates are hand crafted to your exact brand requirements and are packed with features. To see how these feature will help you click here.

RSS Feeds - Bring news to your readers!

With the fast growing pace of the internet, your readers need to have a constant update on current situations in their industry. Keep your newsletter articles constantly in the eyes of your readers by adding an RSS link on your newsletter.

Easy to read

Readability of your e-newsletters will greatly affect your readership. Your readers need to find exactly what they want in seconds and be able to understand what you are saying. After years in the e-newsletter business, we know how to design templates that get read and identify what features improve reader interaction.

Creation as easy as ABC

Our job at PeopleLogic:) is to make your job easy. You will find that getting your newsletter compiled to the highest standard is not only easy, it's actually fun. With a winning combination of logical workflow and intuitive steps, you will have more time to focus on content – not technicalities.

Spam assassin checking

With the increase in spam filters, you need to be sure your subscribers are not accidentally missing your message. Now whenever you send your e-newsletter, it is ranked against the worlds leading anti spam software. You will be instantly alerted if your message contains messages or phrases that may result in your message being filtered out. Spam assassin rating is done for your subject line as well as the body of your email. You will be alerted to exactly what words or phrases triggered the rating and you can fix them before you email out your broadcast.

Segment your readers with unlimited database queries

You can create as many custom fields for your database as you need. This unique feature means that as your database grows your online database grows with it. You can add new fields and populate them as you like. This also means that you can use this data to create queries and new rules based on demographic and behavioural data and save these queries into meaningful groups for your broadcast

Template designs with defined regions

Your email has about three seconds to grab your readers' attention. So you want to deliver the most eye catching content in an easy to see style. Just like columns in a newspaper, regions in your template help readers scan for content and select what they want to read faster and easier. Region settings ensure that the management of complex templates is simple and reliable.

Multiple e-newsletter accounts

If you have a range of target markets, we can easily design separate templates to match each profile. Each title can have a different editor, but also share any common stories, content or images to maintain corporate consistency. Subscriptions are automatically managed independently for each title.

Built in search engine marketing

Your e-newsletters are more than an email. Every edition is a mini website that can be automatically added to your web site and found by search engines. Each time you publish you are contributing more pages to your website without any extra work.

Tracking: who is reading what?

To maintain loyal subscribers, you need to discover what stories they like. Via the Suite's intelligent reporting system, you can see in real time which stories are most popular, what links are being clicked and who is clicking them.

Multiple e-newsletter templates

Your account can contain any number of custom templates. You can also easily share content between templates and completely switch templates once your newsletter is compiled. This amazing flexibility means that publishing the same content to different demographics is a breeze.

Manage several editions with ease

If you have several e-newsletters on the go at the one time (e.g. member and non member editions), your edition based story bank allows you to work on them both at the same time. You can add, edit, reorder and preview them whenever it suits you. You can also move stories between editions or create draft stories to be used in the future.

Subscription management made easy

When subscribers say yes, subscription data feeds instantly into the subscription database. You can enrich this data through subscriber preference management and update details links in your newsletter.

Unsubscription management made easy too

When someone says goodbye the last thing they want to do is to jump through hoops. Our one click unsubscribe will flag the record in the database to 'do not send' instantly. This record is maintained on the database to prevent accidental sends, ensuring you are always spam act compliant.

Forward story

Going one step beyond sending the entire newsletter, the Send Story feature has proven to increase forwards by up to 37%. Your subscribers can forward selected articles and also provide a personalised comment.

Forward to friend

When your subscribers want to spread the word about your e-newsletter, the built in forward feature ensures that your message reaches its destination intact. This is one of the easiest and most effective way to increase your subscription base.

Print friendly formats

Your newsletter can also be converted quickly and easily into a printable format. By clicking 'printable version' your e-newsletter will display the full e-newsletter articles without read more links to enable you to print out a hard copy if you prefer.

Archives and back issues

As you publish a new edition, previous editions can remain accessible to your readers in an online archive. In this way you begin building a vast knowledge base which can be linked to from any web page. You can choose to share certain editions or hide them from view if you prefer.

Complete integration with your website

Your newsletter is often an integral part of your website. It should be easy to find and easy to subscribe to. You can easily integrate your newsletter, archive and subscription database directly into your site.

Compliance with spam and privacy laws

Automated subscription/unsubscription logs are built in so you can be confident you are compliant with the laws. The Suite is designed to automatically keep you compliant with the relevant regulations, even if you're unsure of the details.

Click to see a full demo of our e-newsletter module.

Email Marketing at its best!